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Case Study: TripAdvisor achieves 27% higher engagement and doubles content contribution with Facebook
A Facebook Case Study
Mapping new Territory in Social Sharing
TripAdvisor, the world’s largest travel site, set out to make travel more social and increase visits, engagement, referrals and bookings by getting more people to use its site and Facebook canvas app and to share their travel experiences with friends.
By linking web, mobile and Facebook with Login with Facebook, Open Graph sharing and targeted ads, TripAdvisor made it easy to plan, share and review trips. Facebook-connected users became 27% more engaged and contributed twice as much content; the program produced 1 billion Open Graph actions, 39 million monthly Facebook app visitors, a 10X rise in monthly active users on the canvas app, more than doubled new users, marketable members grew nearly 100% to 44 million, and over 33% of new reviews came from Facebook sign-ins.
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Tripadvisor
Jamie Conroy
Sr. Director, Product