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Case Study: JapanTensyoku.com achieves 5X increase in conversions with Facebook lead ads
A Facebook Case Study
Securing quality global leads with Facebook lead ads
JapanTensyoku.com is a job‑matching site that connects candidates outside Japan with Japanese employers seeking foreign talent. Facing a need to grow its talent network, the company set out to improve the conversion rate of users who clicked through to its application forms.
Partnering with Value Creation K.K., JapanTensyoku.com ran Facebook lead ads with pre‑filled forms, clear Japanese creatives, customised welcome screens for different job categories, A/B testing, and fast lead follow‑up; it also used the Facebook pixel for retargeting and lookalike audiences. The campaign delivered strong results (Aug–Sep 2017 vs the prior month): a 2.4× lift in conversion rate, a 56.4% improvement in cost per acquisition, and a 5× increase in conversions.
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