Case Study: Kirin achieves 6.4X return on ad spend and boosts wine brand favorability with Facebook ads

Kirin - Customer Case Study

Kirin’s Chateau Mercian, a Japanese wine brand built on expressing local terroir, set out to position itself as a higher-grade wine and to boost purchase intent and consumption frequency among Japanese wine drinkers (ages 20–59). The challenge was to raise brand awareness and favorability in a competitive market.

Kirin segmented its audience into eight groups by age and sex, developed four tailored photo ad creatives, and served them via Facebook’s Desktop and Mobile News Feeds with core targeting, then measured impact with Millward Brown’s Adindex. The campaign delivered strong results: a 6.4X monthly return on ad spend, a 4.5‑point lift in brand favorability, a 6.5‑point lift in ad awareness, and 97% targeting accuracy.

Kirin

Miho Tashiro

Digital Marketing