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Case Study: Citibank achieves 2.3X increase in customer leads with Facebook
A Facebook Case Study
Banking new leads with Facebook
Citibank Thailand, part of the global Citibank network, wanted a scalable new way to find credit‑card customers beyond search marketing—aiming to reach mobile users in Thailand and cut cost per lead significantly across the region.
Working with Havas Media and DeltaX on Facebook Ads, the team used customer-data segmentation, Custom and Lookalike Audiences, retargeting, and tailored News Feed creative to optimize high‑value segments. Over six months the campaign produced a 2.3x increase in leads and a 34% lower cost per lead, and the approach was exported to other Southeast Asian markets.
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Citibank
Anubhav Bhatt
Assistant Vice President Regional Digital Bank