Case Study: BEAR BRAND PMD achieves 2X sales growth and major awareness lifts with Facebook

BEAR BRAND PMD - Customer Case Study

BEAR BRAND Powdered Milk Drink (Nestlé) sought to change the shopping habits of price-conscious Filipino mums by promoting its larger, better-value SuperTipid pack. The challenge was to reach women across urban and rural areas — including those with low-bandwidth connections and feature phones — and persuade them that the bigger pack offered greater long-term value to drive awareness and in-store sales.

The brand invested 100% of its media budget on Facebook, using lightweight slideshow ads and targeted carousel/video formats in a two-phase campaign (reach-and-frequency to 21–49-year-olds, then smartphone- and feature phone-specific creative). Ads drove traffic to a major supermarket partner and supported in-store displays. The campaign reached 10.4 million women (about 68% of 21–49-year-olds), delivered a 26-point lift in ad recall (35–49), a 13-point lift in product awareness (35–49), a 5-point lift in value perception (25–34), and doubled sales among low-income mothers.

BEAR BRAND PMD

Ray Phillip Pine

Consumer Marketing Manager