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Case Study: The Royal Danish Theatre achieves a surge in newsletter signups and 35% lower acquisition costs with Facebook
A Facebook Case Study
The Royal Danish Theatre - Customer Case Study
The Royal Danish Theatre, Denmark’s historic national venue, wanted to change the perception that it only offered classical fare and to show the breadth of performances across its stages. The theatre aimed to reach new, diverse audience groups and test which messages and creative best engaged each segment.
Working with agency Compel, the theatre ran a four-week Facebook link-ad campaign promoting an interactive theatre guide that gave personalized recommendations and encouraged newsletter signups. Using split tests by audience and creative, the campaign drove 47% of newsletter signups from Facebook, achieved a 3% conversion rate, and delivered a 35% lower cost per acquisition than other channels — while revealing which interests resonate with each target group.
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The Royal Danish Theatre
Pernille Rasch
Customer Relation Manager