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Case Study: UNICEF achieves 6.9 million people reached and 4.2 million video views with Facebook
A Facebook Case Study
UNICEF - Customer Case Study
UNICEF Middle East and North Africa, which promotes the rights and well‑being of 157 million children in the region, needed a high‑impact campaign to mark the 25th anniversary of the UN Convention on the Rights of the Child. The challenge was to achieve mass global reach while also engaging key influencers—journalists, politicians, social activists and rights advocates—who could amplify the message.
Partnering with PR firm Adwise and digital agency Clickology Online, UNICEF produced emotional videos and used Facebook’s video views ad objective to automatically optimize delivery across devices and audience groups. The campaign reached 6.9 million people and generated 4.2 million video views (Sept–Oct 2015), driving widespread awareness of the Convention’s anniversary.
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