Case Study: aCommerce achieves 20% higher conversion rates with Facebook

aCommerce - Customer Case Study

aCommerce, an e-retail services provider, wanted to sell more always-on campaigns to its clients and improve conversions in a fast-moving retail environment. Using Facebook’s audience targeting tools and conversion tracking, along with Upcast Social, a MediaMath company, aCommerce aimed to deliver personalized ads and optimize campaigns in real time.

Facebook helped aCommerce run tailored link ads, retarget visitors and existing customers with Custom Audiences, and expand reach with Lookalike Audiences. The campaign delivered measurable gains after two months: 30% higher click-through rate, 20% higher conversion rate, and 15% lower cost per order, helping aCommerce exceed its conversion goal.

aCommerce

Orakarn Ten Chantaramungkorn

Director of Internet Marketing