795 Case Studies
A Facebook Case Study
Habibi is a Dubai-based online department store with more than 75,000 products across fashion, homeware, electronics and more. Facing the challenge of bringing its vast catalogue to a mass audience, the company aimed to boost brand awareness and drive online conversions and sales across the Middle East.
Habibi led campaigns with Facebook video ads to tell its brand story, carousel ads to showcase multiple products with direct links to item pages, and Page post engagement and Custom Audiences to grow and optimise reach. The mix delivered a positive return on ad spend and turned Facebook into a dominant acquisition channel—driving a 9.4X increase in post engagement and a 5.8X increase in sales.
Ash Parmar
Founder