Case Study: WordStream (online marketing company) achieves 6X more qualified leads with Facebook Lead Ads

Wordstream - Customer Case Study

WordStream, a Boston-based provider of online marketing software and managed services, needed a more efficient way to reach and capture qualified small- and medium-sized advertisers—especially those spending $1,000+ per month on paid search—because its paid search and email programs were not delivering enough high-quality leads.

By shifting budget to Facebook lead ads and using the Facebook pixel to build Custom Audiences, lookalike audiences, and optimized creative with a download CTA and lead form (integrated with Marketo), WordStream drove a 6X increase in net-new qualified leads, an 8-point gain in the qualified-to-new-lead ratio, and a 66% reduction in cost per lead.

WordStream

Brett McHale

Marketing Specialist