Case Study: Mixit achieves 4X post engagement and 60% increase in sales conversion with Facebook

Mixit - Customer Case Study

Mixit is a Czech custom-cereal company founded in 2010 by two business students that built a strong Facebook community but wanted to expand its customer base and drive online sales. The brand also faced the challenge of communicating major product changes—like eliminating palm oil—while keeping its audience engaged and involved.

Mixit used video-led ads and immersive Canvas experiences to tell its sustainability story, showcase new tube packaging, run naming contests, and invite customer participation. The campaign boosted engagement and conversions: 4× higher post engagement, 2.1× more web traffic, a 60% increase in sales conversion rate, and a 70% rise in new-customer sales.

Mixit

Stepan Zub

Marketing Manager