795 Case Studies
Case Study: Playrix achieves 2X click-to-install and 15% higher player lifetime value with Facebook video and carousel ads
A Facebook Case Study
Playing for Keeps with Video and Carousel ads
Playrix, the maker of the community-building mobile game Township, wanted to grow its player base and test richer creative formats beyond static banners to drive more downloads and engagement. The challenge was to reach new, high-quality users who would install the app and remain active longer.
Playrix launched video and multi-image carousel ads that showcased different game environments and short storylines, targeted lookalike audiences based on in-app events, and refined targeting with Audience Insights. After investing heavily in video and carousel formats, click-to-install rates doubled versus static ads and lifetime value of acquired players rose by 15%, with players showing longer sessions and greater loyalty.
Open case study document...
Playrix
Alexander Tarasov
Director of Marketing