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Case Study: Catch Surf achieves 24X increase in return on ad spend with Facebook dynamic ads
A Facebook Case Study
Encouraging shoppers with creative Facebook dynamic ads
Catch Surf, a San Clemente maker of soft surfboards and surf-inspired apparel, wanted to increase sales by forging a stronger connection with shoppers. The team believed its lifestyle Instagram images would resonate better than studio product photos when retargeting recent site visitors.
Using Snappic.io to pull Instagram photos into Facebook dynamic carousel ads, Catch Surf created a Custom Audience of people who viewed product pages or added items to cart in the prior 20 days, ran campaigns across Facebook, Instagram and Audience Network, and tracked performance with the Facebook pixel. The campaign drove a 24X overall return on ad spend (Facebook + Instagram) and a 46X ROAS on Instagram.
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Catch Surf
George Arzente
CEO