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Case Study: BUYME achieves 400% revenue increase with Facebook Video Ads
A Facebook Case Study
Using highly targeted Facebook video ads to reach specific audiences
BUYME, Israel’s largest digital gift‑card platform with about 300,000 monthly unique visitors, needed to raise brand awareness and user engagement during its busiest seasonal campaign. The challenge was to stand out in a crowded holiday market and drive sales during a critical selling period.
BUYME produced four high‑quality, humorous Facebook video ads featuring actor Jeremy Piven, each targeted to a specific audience segment (lifestyle, fashion, foodies, young families), and ran the campaign from September–December 2016. The videos reached 1.7 million people, generated millions of views and social engagement, and drove a 400% (5x) increase in revenue.
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BUYME
Jonathan Alon
CEO