Case Study: CHRONEXT achieves 14X return on ad investment with Facebook

CHRONEXT - Customer Case Study

CHRONEXT is an online marketplace for buying and selling luxury watches, founded in 2012 with a strong focus on security and service. As a fast-growing brand, CHRONEXT and its agency Leverate Media needed a cost-effective way to acquire new customers and re-engage existing ones across a long (2–4 week) purchase cycle, testing whether Facebook could be a reliable acquisition channel for high-value products.

They used a test-and-learn Facebook strategy across the full funnel—prospecting, engagement, retargeting and conversion—leveraging carousel and dynamic product ads, lookalike audiences and cross-device tracking to optimize creative and frequency. The campaign drove a 40% increase in website traffic, 67% uplift in regional sales, as low as €0.05 CPC in places and a 14× return on ad spend.

CHRONEXT

Philipp Man

founder