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Case Study: Favi boosts website traffic 2.6× and reaches 600,000 people daily with Facebook
A Facebook Case Study
Furnishing sales and awareness with targeted Facebook video ads
Favi is a Czech online marketplace that aggregates verified furniture and home-decor retailers into one convenient shopping destination. To become the leading name in home decor it needed to raise brand awareness, drive traffic to its site, and increase online sales and conversions.
Favi ran targeted Facebook campaigns using attention-grabbing video and carousel ads, dynamic product retargeting, and Custom and Lookalike Audiences (measured with the Facebook pixel). Between May–July 2017 this approach nearly tripled Facebook-driven site traffic (2.6×), grew reach 2.1×, and reached about 600,000 people per day, becoming its dominant marketing channel with positive return on ad spend.
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Favi
Marie Hejlova
Marketing manager