Case Study: Nissan UK achieves 1,600+ showroom visits and boosts summer sales with Facebook

Nissan - Customer Case Study

Nissan Motors (GB) Ltd, one of the UK’s largest and most trusted car manufacturers, needed to drive showroom visits and boost sales during a key summer retail event by reaching adults considering a car purchase. The challenge was to deliver highly targeted, locally relevant messaging that could be tied directly to real-world dealership visits.

Working with Facebook, Nissan ran dynamic local awareness carousel ads using Locations for Pages and website Custom Audiences, and measured impact with Facebook’s 7‑day attention metric. The campaign reached 635,000 unique people and drove over 1,600 showroom visits, proving strong local targeting and improved online-to-offline attribution.

Nissan

Rhian Jones

Social Media Manager