795 Case Studies
Case Study: L-Men achieves a 23-point lift in ad recall and reaches 16 million men with Facebook
A Facebook Case Study
L-Men - Customer Case Study
L‑Men, a men's nutrition brand from Nutrifood in Indonesia, wanted to own the "athletic body" message during the New Year resolution season and increase brand awareness and consideration among men. The challenge was to reach health‑conscious young men where they spend time online and make L‑Men top of mind for fitness goals.
L‑Men produced short, cinematic videos and ran a mix of Facebook and Instagram ad formats (video, carousel, link ads across desktop and mobile feeds) to inspire men to pursue an athletic physique. The campaign drove a 23‑point lift in ad recall (26 points among 18–24 year‑olds), a 5‑point lift in campaign awareness, and reached 16 million men in four weeks.
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