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Case Study: HaWooo achieves 30X monthly revenue growth with Facebook
A Facebook Case Study
Wooing the Malaysian wallet
HaWooo, an online marketplace from Taiwan, wanted to attract more Malaysian shoppers and increase overseas sales. The company used Facebook products including the Facebook pixel, Custom Audiences, Lookalike Audiences, and conversion tracking to find new customers, retarget visitors, and improve website conversions.
With Facebook, HaWooo ran video, carousel, and dynamic ads to drive traffic and purchases, including short-lived discount offers to encourage checkout. The campaign delivered strong results: 30X growth in monthly revenue, 5X return on ad spend, a 20% increase in repeat purchase rate, and a 25% rise in site membership.
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HaWooo
Joey Chen
Co-founder