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Case Study: Kidzone achieves 8X return on ad spend with Facebook Dynamic Ads
A Facebook Case Study
Kidzone - Customer Case Study
Kidzone is an Israeli retailer that makes popular children’s brands—from toys to fashion and furniture—available at affordable prices, with around 4,000 items in stock at any time. That huge product variety made it hard to match visitors with the right items, scale reach affordably, and lift online conversion rates.
Kidzone implemented Facebook’s pixel and dynamic ads to retarget visitors with personalized carousel ads and product suggestions across desktop and mobile feeds. The always-on, personalized campaign drove an 8× return on ad spend, reached 94% of the target audience and produced a 3.4× improvement in conversion rate (Apr–May 2016).
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Kidzone
Maya Elimelech
Marketing Manager