Case Study: Sona MedSpa achieves nearly 2x more leads and 66% lower cost per acquisition with Facebook Lead Ads

Sona MedSpa - Customer Case Study

Sona MedSpa, the largest full-service medical aesthetics company in the US, needed a cost-effective way to generate qualified leads and convert more people into clients. The challenge was simplifying the mobile experience to increase lead volume and quality without raising acquisition costs.

They ran Facebook mobile Lead Ads in seven US markets offering promotions and free consultations, using pre-filled contact forms with custom qualifying questions and quick sales follow-up. By adding the Facebook pixel for retargeting and Lookalike Audiences, the campaign nearly doubled leads and cut cost per acquisition by 66% (Aug–Oct 2015), delivering a stronger return on ad spend.

Sona MedSpa

Rene Fielder

Marketing Director