Case Study: LiveHAF achieves 60% lower cost per purchase and 21X return on ad spend with Facebook

LiveHAF - Customer Case Study

LiveHAF is an independent Indonesian apparel brand that designs and manufactures original daily-wear clothing. To expand its reach and maximize ecommerce conversions, the company concentrated its ad spend on Facebook to find new customers and drive online sales.

Using a full-funnel Facebook strategy—photo ads to build awareness, lookalike audiences to expand reach, the Facebook Pixel to build Custom Audiences, and dynamic ads to retarget shoppers—LiveHAF cut its cost per purchase by 60%, grew quarter-on-quarter revenue by 50%, and achieved a 21× return on ad spend.

LiveHAF

Arif Hidayat

Founder and CEO