Case Study: Hong Kong Tourism Board achieves 92 million people reached with Facebook mobile video ads

Drawing travellers in with Facebook mobile video ads

The Hong Kong Tourism Board (HKTB) wanted to promote Hong Kong as a must-visit destination worldwide while making its messaging relevant to different traveler types and cutting through dwindling attention on mobile. To consolidate the city’s position and drive awareness, HKTB sought a mobile-first creative approach that would engage distinct audience segments across Facebook and Instagram.

HKTB partnered with Facebook Creative Shop to produce four segment-specific videos, then repurposed and front‑loaded them into bite-sized, mobile News Feed formats with on-screen text and dynamic editing; ads were targeted and retargeted to drive traffic to the official tourism site. The campaign reached 92 million people, earned 64 million video views, drove 4.4 million website visitors during the campaign period, and achieved up to a 19‑point lift in ad recall across seven countries.

Hong Kong Tourism Board

Hong Kong Tourism Board