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Case Study: Wunder achieves 6.1M reach and 5X more app installs with Facebook
A Facebook Case Study
Wunder - Customer Case Study
Wunder, a German urban carpooling app, launched in the Philippines and faced the challenge of building trust in carpooling and driving signups among Manila commuters. The brand needed a way to introduce the service locally and encourage users to install the app.
Wunder used hyper-local targeting on Facebook, showcasing community-generated photos in carousel ads and optimized video to engage commuters, then extended the campaign to Instagram and the Audience Network. Over ten months the campaign reached 6.1 million people, delivered 5× more app installs than other digital channels combined, and generated 61% of signups from Facebook.
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Wunder
Dennis Werner
Performance Marketing Lead