Case Study: DanChurchAid achieves 6X return on ad investment and 3X lower cost per lead with Facebook

DanChurchAid - Customer Case Study

DanChurchAid is a Danish humanitarian NGO that has relied on public donations for over 70 years. Facing the challenge of raising awareness, generating cost-effective donations and converting casual supporters into long-term donors, the organisation needed a scalable way to attract and qualify new supporters.

They launched the “From Likes To Leads” campaign on Facebook, combining targeted ads, Custom and Lookalike Audiences, SMS micro-donations and telemarketing follow-up, with the Facebook pixel to optimise conversions. The effort drove 30,000 SMS participants, 120,000 Facebook conversions, a 6× return on ad investment and a 3× reduction in cost per lead, turning many one-time givers into regular donors.

DanChurchAid

Christian Sophus Ehlers

Head of New Media