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Case Study: The Peach Truck achieves 2.3X sales growth and 40X return on ad spend with Facebook
A Facebook Case Study
The Peach Truck - Customer Case Study
The Peach Truck, a traveling Georgia peach purveyor that sells tree‑fresh peaches at summer pop‑ups and ships gift boxes online, needed to promote its 2015 Freestone Tour to build on‑site momentum in new U.S. towns and grow both in‑person and online sales.
They ran color‑saturated Facebook link ads and boosted posts—targeting women 18+ within a 25‑mile radius of 108 tour stops, plus lookalike audiences for online buyers—and ran ads beginning a week before each stop. The campaign drove 2.3× growth in sales year‑over‑year, brought in over 50% of tour customers via Facebook, and achieved a 40× return on ad spend.
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The Peach Truck
Stephen Rose
CEO