Case Study: Kia Motors achieves 2.4X more leads and 13X engagement with Facebook

Energizing soccer fans around the world

Kia Motors, Korea’s global automaker and official UEFA EURO 2016 partner, aimed to raise brand awareness and generate leads across Europe. The challenge was to engage soccer fans in 26 countries, recruit participants for the Official Match Ball Carrier contest, and convert widespread interest into measurable leads efficiently.

Over four months Kia ran an emotional video ad about a former OMBC, promoted the OMBC selection via Facebook targeting parents and video viewers, distributed country-specific video ads across 26 markets, and used lead ads with retargeting. The campaign produced 7,102 leads (2.4× the goal), reached 44% of the target audience, generated 93.9 million engagements and a 13× increase in engagement versus the previous period—80% of leads came from Facebook at 40% lower cost than other media.

KIA

Sun Hur

Campaign Manager