795 Case Studies
Case Study: PeoplePerHour achieves 80% return on ad investment and 15% of website traffic with Facebook
A Facebook Case Study
PeoplePerHour - Customer Case Study
PeoplePerHour is a curated freelance marketplace that connects businesses with remote talent for design, development, copywriting and marketing. Already a recognisable brand, its primary challenge was driving more website traffic and measurable conversions—specifically job listings and awarded hourly jobs—rather than broad awareness.
Working with Reprise Media Athens, PeoplePerHour ran a phased Facebook campaign—starting with awareness to build audiences and then moving to performance ads (single-image, carousel, video) with sophisticated targeting, retargeting, Lookalike and Custom Audiences and full conversion tracking. The campaign delivered strong results: an 80% return on ad investment (28-day window), Facebook drove 15% of site traffic, sales conversion reached ~7% and job-posting leads converted at 9%.
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PeoplePerHour
Xenios Thrasyvoulou
founder & CEO