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Case Study: Vita Liberata achieves 28% of Black Friday sales and 6× ROAS with Facebook
A Facebook Case Study
Vita Liberata - Customer Case Study
Vita Liberata is an award‑winning luxury self‑tanning and skincare brand founded in 2003 that sells in 30 countries. The company aimed to capitalise on the Black Friday period to extend its digital reach and drive conversions among both new and existing customers.
They ran a targeted 48‑hour Facebook campaign—using boosted posts and ads optimized for website clicks, Custom and Lookalike Audiences, and conversion tracking across desktop and mobile News Feeds—which made Facebook the number one sales channel during the promotion, delivered 28% of sales and achieved a 6× return on ad investment.
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Vita Liberata
Alyson Hogg
Founder and CEO