795 Case Studies
A Facebook Case Study
Wasted Heroes is a Liverpool-based streetwear and lifestyle brand founded in 2010 that draws on electronic music culture. Wanting to expand its customer base internationally, the company set out to break into the US market and drive online sales there.
Working with agency Utilise Social, Wasted Heroes used the Facebook pixel, Custom and Lookalike Audiences and Instagram ads to target past visitors and find similar US customers. The campaign tripled US sales, delivered a 2.5X return on ad spend and doubled website traffic.