Case Study: Nespresso Taiwan achieves 2.1X increase in e-business sales with Facebook

Nespresso - Customer Case Study

Nespresso Taiwan launched Prodigio, a Bluetooth- and app-enabled coffee machine, and faced the challenge of introducing both a premium product and a new mobile-controlled brewing experience. The brand’s goals were to raise awareness, educate consumers about Prodigio’s unique functionality, and drive e‑commerce sales with compelling offers.

Using a three-part Facebook campaign over six weeks, Nespresso led users from discovery to purchase: a sophisticated video targeted coffee and tech enthusiasts (age 25–50), followed by carousel and retargeting ads (Website Custom Audiences and Lookalikes), and a Father’s Day–timed push with a “Shop Now” CTA and Facebook pixel tracking. The effort delivered a 2.1X year‑over‑year increase in e‑business sales of Nespresso machines (2.8X vs. the July–August sales target) and measurable brand gains—21‑point lift in ad recall, 8‑point rise in brand awareness, and 9‑point increase in product familiarity.

Nespresso

Christine Chang

E-Commerce Manager