Case Study: MomentCam achieves 25% of app installs and 25% higher daily engagement with Facebook Ads

MomentCam - Customer Case Study

MomentCam, a China-based multi-platform app that turns photos into cartoon caricatures and GIFs, sought to expand overseas and find users who would actively engage and share the app. With over 300 million users globally, the challenge was to drive high-quality, shareable installs and turn new users into brand advocates in key markets.

MomentCam ran targeted carousel mobile app ads and boosted posts on Facebook, using localized creative, Custom Audiences, and parallel Instagram ads to reach segmented audiences. The campaign lowered cost per install and delivered strong engagement: 25% of installs came from Facebook, 20% from Instagram, and daily engagement was 25% higher than other media channels, with notable success in Brazil and Mexico.

MomentCam

Filipe Santos

Director of International Business