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Case Study: Scientific Games achieves 3X more installs and 12X return on ad spend with Facebook
A Facebook Case Study
Scientific Games - Customer Case Study
Scientific Games Interactive, a leading creator of land-based slot machines and social casino titles, wanted to broaden the audience for its Quick Hit Slots app across Facebook, Instagram and the Audience Network while keeping strong conversion rates and profitability.
By testing different placement combinations and enabling Facebook’s automatic placements to run across News Feed, Instagram and Audience Network, the campaign expanded reach and lowered acquisition costs—delivering a 1.2× decrease in cost per install, 3× increase in install volume, 2× increase in first-time deposit rate and a 12× uplift in return on ad spend.
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Scientific Games
Noga Halperin
CMO