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Case Study: Xbox achieves a 9-point increase in purchase intent with Facebook
A Facebook Case Study
Xbox - Customer Case Study
Microsoft’s Xbox launched Quantum Break, a high-profile third-person sci‑fi adventure, and faced the challenge of building anticipation and driving purchase intent ahead of the game’s release.
Xbox ran a two‑month cross‑platform Facebook campaign combining live‑action storytelling, video and immersive Canvas experiences, using reach & frequency to hit over 5 million gaming fans and retargeting with Custom Audiences drawn from Xbox Live data. The campaign drove strong business results: 20% lift in ad recall, 7% lift in familiarity and a 9‑point increase in purchase intent.
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Xbox
Jon Edney
Sr Category Manager