Case Study: ZALORA achieves 33% lower cost per app order and 3× more installs with Facebook video ads

Acquiring new customers with Facebook video ads

Zalora, an early online fashion retailer in the Philippines, faced growing competition and needed to acquire new customers and increase orders by emphasizing its variety, authenticity and easy returns. The challenge was convincing mobile shoppers—who often worry about fit and returns—to choose Zalora over newer entrants.

Zalora ran mobile-optimized video story ads with motion elements that showcased well-known third-party brands and clearly demonstrated the simple return process, paired with photo ads across Facebook, Instagram and Audience Network. The two-week campaign drove strong performance: 3X more installs, 3.5X more “add to cart” events, 32% lower cost per install, 33% lower cost per app order and 41% lower cost per “add to cart” event.

ZALORA

Reuben Philip Abraham

Regional Head of Social and Mobile Marketing