Case Study: Nestlé Fitnesse achieves 4.7% market-share growth and No. 1 breakfast cereal status in Taiwan with Facebook

Building brand love with confidence

Nestlé Fitnesse, a breakfast cereal brand focused on nutritious options for women, faced strong competition in Taiwan and wanted to reposition itself as a champion of body confidence while driving mass awareness and in‑store sales.

They ran a three‑phase Facebook and Instagram campaign—launching a “Mission Body Positive” video, follow‑up short videos targeting health‑interested women, and retargeting carousel ads with recipe ideas and promotions. Between April–July 2016 the effort delivered a 4.7% rise in market share, an 8‑point lift in message association, a 5‑point lift in purchase intent, and made Fitnesse the No. 1 adult breakfast cereal brand in Taiwan.

Nestlé Fitnesse

Nancy Lee

CPW Manager