Case Study: Lacoste achieves clear digital-to-store insights and 23% more mobile-attributed online conversions with Facebook people-based measurement

Revealing Christmas campaign success with Facebook’s people-based measurement tools

Lacoste, the French heritage apparel brand, ran a December 2016 Christmas campaign in France and wanted to connect its digital ads to brick‑and‑mortar sales and track when the same customers interacted with the brand across multiple devices.

Working with data partner 55 and using Facebook’s people‑based measurement tools, Lacoste matched 14 data sources and linked 60% of loyalty‑card emails to Facebook profiles. The analysis showed 23% more online conversions attributed to mobile, 22–26% of offline purchases were made by people exposed to the digital campaign, 60% of traced offline transactions were connected to a Facebook profile, and 55% of campaign reach hit the 25–44 target—yielding clear, actionable insights for future campaigns.

Lacoste

Biljana Savic

Global Online Marketing Manager