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Case Study: Aurum Brothers achieves 100% monthly sales growth and 13X return on ad spend with Facebook
A Facebook Case Study
Aurum Brothers - Customer Case Study
Aurum Brothers is a luxury men's wrist-wear brand founded in 2014 that wanted to raise awareness of its distinctive designs and drive online sales, especially in markets where it had little direct presence. The challenge was to efficiently find and convert the right customers worldwide using digital advertising.
They solved this by implementing sophisticated Facebook targeting and retargeting—segmenting audiences (cart abandoners, product viewers, site visitors), using photo and video ads in News Feed, testing bidding strategies and ad objectives, and tracking conversions with Custom Audiences. The campaign doubled monthly sales from September–December 2015, delivered 50% of 2016 revenue via Facebook ads, and achieved a 13× increase in return on ad spend, making Facebook a primary advertising and revenue channel.
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Aurum Brothers
Scott Kuiper
Ecommerce Director