Case Study: Perrier achieves a 17-point lift in ad recall and a 4-point lift in purchase intent with Facebook

Sparkling success for mobile-optimized video

Perrier US, the iconic sparkling mineral water brand founded in 1863, aimed to boost brand awareness and in-store sales while strengthening message association for “Extraordinaire Perrier.” The challenge was to reach a broad, mobile audience and translate awareness into purchase intent and offline revenue.

Perrier ran a two-phase, mobile-first campaign on Facebook and Instagram, partnering with Mirrorball and MetaVision Media to produce mobile-optimized video ads and targeting adults 25–40 using interest and DLX purchase-data segments. Measured by Nielsen Brand Effects and DLX studies, the campaign drove a 17-point lift in ad recall, a 4-point lift in purchase intent, and a significant bump in offline revenue—results well above CPG norms.

Perrier

Ashley Albrittain-Ross

Brand Manager