Case Study: Heartland Dental achieves 4.6X increase in leads and 56% lower cost per lead with Facebook Ads

Heartland Dental - Customer Case Study

Heartland Dental, a dental support organization serving more than 740 dental offices in 34 states, ran its quarterly Clear Smiles Week to promote Invisalign therapy and drive patients to supported clinics. The challenge was to raise awareness and generate quality leads and appointments among a primarily younger and family-oriented audience.

Partnering with Local Search Masters, Heartland launched a targeted Facebook link-ad campaign using product-focused creative, a “Learn More” CTA, device- and age-specific imagery, and precise audience targeting (Gen X, millennials, parents, oral-care interests) plus website Custom Audiences for retargeting. The campaign delivered a 4.6X increase in leads and a 56% decrease in cost per lead, outperforming other marketing platforms.

Heartland Dental

Tara Nuxoll

Internal Marketing Representative