Case Study: Club Med achieves 16X return on ad spend and increased purchase intent with Facebook

Club Med - Customer Case Study

Club Med, the international specialist in premium all‑inclusive holidays, aimed to drive consideration and generate both online and offline bookings for its winter sales offer. The challenge was to reach families and active couples across devices and stages of the buying journey and turn awareness into measurable conversions.

Club Med ran a four‑month Facebook News Feed campaign using video, carousel, link ads and immersive Canvas creative (adapted with Facebook Creative Shop), plus Custom and Lookalike Audiences and advanced measurement to optimize cross‑device reach. The campaign reached over half of its target women audience, re‑engaged viewers across stages, and delivered strong outcomes: 155% of desktop converters had previously seen a mobile ad, a 3.5% lift in purchase intent, a 2.6% lift in ad recall and a 16× return on ad spend.

Club Med

Quentin Briard

CMO France-Belgium-Switzerland