Case Study: Garena achieves 3.5X return on ad spend, 21% more payers and 63% higher ARPPU with Facebook mobile app engagement ads

Garena - Customer Case Study

Garena, Singapore’s first billion‑dollar internet company founded in 2009, publishes free‑to‑play desktop and mobile games across Asia Pacific and had launched Headshot in Taiwan in 2015. Although Headshot was acquiring new players, Garena’s challenge was to increase the payer‑to‑player ratio and lift average revenue per paying user (ARPPU).

Garena used Facebook Custom Audiences to target registered players who hadn’t logged in for 14+ days with mobile app engagement ads showing exciting in‑game events and offering virtual currency or gifts to return. The campaign delivered a 3.5× return on ad spend, a 21% increase in new payers and a 63% higher ARPPU over the campaign period.

Garena

Wang Hai

Regional Head of Mobile Game Operation and Marketing