Case Study: Youfoodz achieves 15.6X return on ad spend with Facebook

A fresh approach to meals

Youfoodz is an Australian fresh meal delivery company that offers chef-made, ready-to-eat meals across a wide range of diets. Facing the challenge of growing its customer base and re‑engaging existing customers, the brand needed a more creative way to showcase a new seasonal menu and drive online sales.

Youfoodz used Facebook’s mobile-first collection ads and video to present its autumn menu with fast-loading, high-resolution clips and a scrollable catalogue of individual meal images, backed by pixel-driven Custom Audiences and lookalikes. Over a two-week launch period the campaign delivered a 15.6X return on ad spend, a 16% lift in conversion rate, and a 10% lower cost per action versus the prior month.

Youfoodz

Melody Livingstone

Head of Marketing