Case Study: Vanitee achieves 5X lower cost per booking and 50% lower cost per install with Facebook

Vanitee - Customer Case Study

Vanitee is a marketplace and mobile app that helps people discover and book beauty services while giving new beauty artists a platform to showcase their work. As a young company, Vanitee needed to raise brand awareness, drive app installs and increase in‑app bookings while keeping cost per install and conversion costs low.

Vanitee ran targeted Facebook mobile app install and engagement ads—focusing on women, location and interests—then uploaded app data to build Custom Audiences and Lookalikes and retargeted non‑converters with tailored creative around popular services. Over a month-long campaign, installs surged to 3,900 (2× higher daily install rate), cost per install fell by 50% and cost per booking dropped 5×, driving a notable lift in in‑app bookings.

Vanitee

Douglas Gan

Co-founder & CEO