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Case Study: Diamond Candles achieves 47% lower acquisition costs and increased repeat sales with Facebook Custom Audiences
A Facebook Case Study
Candle-maker Kindles an Online Community and Repeat Sales
Diamond Candles is a U.S. maker of soy-based ring candles that hide surprise rings worth $10–$5,000. The company wanted to raise awareness of its sharable products, drive online sales and reduce shopping-cart abandonment to increase repeat customers.
They used Facebook Pages, News Feed ads, boosted posts, a branded Facebook game and targeting tools like Custom Audiences from their website and Lookalike Audiences to retarget abandoners and find new buyers. The campaign cut cost per acquisition by 47%, lowered monthly conversion costs by 50% versus other channels, drove about 15% of overall sales from Facebook, produced 37% higher order value from Facebook visitors and generated an extra 500 sales from the Candle Swipe game.
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Diamond Candles
Justin Winter
Co-founder and Chief Executive Officer