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Case Study: Electronic Arts achieves $12M incremental sales and 4.4X ROI with Facebook
A Facebook Case Study
Electronic Arts - Customer Case Study
Electronic Arts, a leading global interactive entertainment company, aimed to build a large, active fan base for its Battlefield 3 title, engage fans and their friends with high-quality content, and drive purchases through retail channels in the lead-up to launch.
EA ran a seven-month, multi-tiered Facebook campaign using the Battlefield Page as the hub, growing to 1.5 million fans with ads that highlighted friends’ likes, promoted posts as homepage ads, amplified fan engagements, and optimized based on performance. The campaign generated $12 million in incremental sales (about 201,000 units), more than 800,000 “People Talking About This” the launch week, and delivered 4.4X in sales for every $1 spent on Facebook media, contributing to EA’s biggest launch—over 10 million copies sold at release.
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Electronic Arts
Chris Thorne
Senior Director Consumer Marketing