Case Study: Bewakoof achieves 15% sales increase and 3X return on ad spend with Facebook Custom Audiences

Bewakoof - Customer Case Study

Bewakoof, an India-based, internet-first fashion brand founded by IIT engineers, sells directly online to offer affordable, youth-focused style. The company aimed to re-engage visitors who browsed its men's pyjama category but didn’t purchase, with goals to increase sales, build loyalty and cut cost-per-acquisition by 15% versus traditional channels.

Bewakoof placed conversion pixels and used Facebook Website Custom Audiences to retarget those visitors with tailored photo ads (featuring the items they'd viewed) and invested in strong, youth-oriented creative. Over three months the campaign delivered a 15% increase in sales, a 3X return on ad spend and a 10% lower cost per acquisition compared with traditional advertising.

Bewakoof

Abhimanyu Mishra

Head of Marketing