Case Study: Walter Wallet achieves 50% monthly sales growth with Facebook video ads

Walter Wallet - Customer Case Study

Walter Wallet is a Dutch brand created by four designers offering slim, affordable wallets that hold seven cards plus cash. Facing the cost and hassle of finding distributors and attending trade shows, the company set out to sell directly to consumers and rapidly scale online sales.

They ran eye-catching Facebook video ads with a prominent “Shop” call-to-action and used remarketing and Custom Audiences to re-engage site visitors. The campaign drove strong engagement (about 17 million video views in four months), attracted both customers and distributor interest, and delivered a 50% increase in sales month-over-month, a 1.25× lift in return on ad spend, and 85% of revenue coming from Facebook ads.

Walter Wallet

Maurice G. Stoevenbeld

Chief