Case Study: KAFEN achieves 11X sales growth with Facebook ads

Nurturing audiences for purchase with Facebook ad targeting

KAFEN is a Taiwan-based professional haircare brand founded by industry specialists and new marketing talent. Facing the challenge of raising brand awareness and efficiently growing sales among both new and existing customers, KAFEN needed a strategy to move people from initial interest through to purchase.

KAFEN ran a full-funnel Facebook campaign—using photo and carousel ads to showcase products, video to drive engagement, Facebook Pixel to track behavior, dynamic ads and retargeting to recover browsers, and Custom and Lookalike Audiences plus reach-and-frequency buying to scale. The approach drove an 11X increase in sales, 3X higher return on ad spend, a 3X boost in purchase conversion rate and an 84% drop in CPM.

KAFEN

Lin Hsu Shen

General Manager