Case Study: Simplilearn achieves 2X leads and 60% lower cost per lead with Facebook

Learning how to reach potential professionals

Simplilearn, a leading professional certification provider focused on closing the global skills gap, wanted to boost awareness, website traffic, leads and course enrolments among 24–45‑year‑olds in India and Indian expats in the US. Faced with a competitive market and initial scepticism about Facebook as a revenue channel, the company set out to test the platform’s ability to scale both brand and performance outcomes.

Simplilearn repurposed its TV commercial featuring Irrfan Khan as a Facebook video ad, used reach-and-frequency targeting for key cities and expat audiences, then retargeted engagers with photo/carousel ads, lookalike audiences and dynamic ads tracked by the Facebook pixel. Over a five‑month campaign the approach reached 10 million people, delivered a 50% month‑on‑month reach increase, doubled leads versus the prior quarter and cut cost per lead by 60%.

Simplilearn

Anshul Sehgal

Head of Digital Marketing